Prof. Jiftah Ben Asher - R.I.P

Former CSO, renowned Agronomist & Scientist

 15/11/1985 - 07/10/2024
A globally renowned agronomist and scientist, dedicated his life to groundbreaking research in agriculture. His work in irrigation, plant nutrition, and precision agriculture significantly impacted the field, leading to improved efficiency and environmental sustainability.

Beyond his research, Professor Asher was a visionary leader. He co-founded Mop Katif and played a key role in the development of Agriot startup technology, showcasing his innovative spirit.

Professor Asher will be remembered for his professional achievements and personal qualities. He was known for his zest for life, humor, kindness, and generosity.

His impact on the field of agriculture will be felt for years to come.